Search Engine Optimization for Local Businesses

Long Haul SEO

Like it, Love it, or Hate It… Still Got to do it.

Landing pages – design or technical skills?

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  Its fun putting a web designer and an SEO expert in a room together and watch them argue about landing pages. Web designers are all about the look and user experience for landing pages , while they argue that SEO is a series of Chris Angel type tricks and focuses strictly on numbers. SEO guys feel that landing page designers are all dope-smoking hippies that just want landing pages to look pretty. Many believe the two ideas can’t work together to create a great looking, great performing landing page, but that is simply not true. Both SEO and design are important elements for every landing page and should be embraced by marketers to create a successful landing page or website. Every landing page needs gripping headlines, copy, and images to grab prospects attention, but if you haven’t done a great job optimized the copy, page title, and headlines to get users to your site, your design for nothing. Likewise, if your site is all optimized but you don’t have quality content and great design then users won’t stick around to check your message. Clients deserve a compelling experience without cramming pages full of keywords or making things one big image that's supposed to wow people into action. Make the two work together by choosing quality over quantity. When you hire someone to build landing pages, make sure that they ask questions about BOTH your business goals AND about your brand to determine imagery and also SEO elements....

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Why Guest Blogging is SEO Gold

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Guest Blogging For SEO Defined Have you have visited blogs before and maybe noticed when an article has been posted by a "guest blogger," instead of by the main person who usually runs the site?  If a site allows guest bloggers, what’s it mean to you in the world of SEO, local search or building your brand? The SEO Value is one aspect of guest blogging, but getting your name out there as an “expert in your field” will help you build your actual brand. For instance, if someone is checking your wedding planning service out online after you gave them a proposal for a wedding for 400 , wouldn't it be great to have a bunch of “expert” articles, all written by your company on multiple industry-related blogs showing up? (P.S… You do actually know that 74% of all potential customers check out service companies online by typing in their names before giving them any money -  just something to keep in mind).   How to post as a guest blog on others' sites: The SEO benefits you get from posting a guest blog on others' sites will help you in lots of different ways. Not only do you get back links to your own site (which, again, boosts your search engine rankings), but you will also be able to reach potential new clients. Let’s face it, it is unlikely that the few regular readers on your website and the regular readers on the website where you are guest blogging overlap completely - which means there will be plenty of readers on the new site who would never have heard of you, and would never have visited your blog, if you hadn't done your awesome new guest post! When you start creating guest blogs on others' sites, and you do it regularly, bloggers might actually start to reach out to you for expert articles (that of course have a link to your site)! Sometimes, even if a site does not have a specific "Guest blogger" policy and you really want to be on the site, start following the blog and making good comments.  Eventually they may reach out to you to get more involved. There are even sites...

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Why SEO is Like Weight Loss

By in Long Haul SEO, Stuff You Should Know | 0 comments

Jenny Craig sales are sliding downward 4% this year, Weight Watchers has bonked in the first half of the year,  and sales at  Nutrisystem, dropped a sucking 20 percent.  They blame people trying to do it themselves.  With free apps and the internet, why not try right? Small business owners see this too all the time.  People try to get rid of those bugs before calling an exterminator.  Customers try and take their own pictures for family portraits.  We see it all the time at the ad agency level.  businesses try and do it cheap and with minimal effort first. ... then often, they call the experts. ... and... we actually advocate this approach first believe it or not!  Why? Well, like weight loss, some of the best customers we (or any small business) have only get the value of a structured, smart and proven approach. after trying and it not working so hot.  The CEO of NutriSystem, said their typical customer is someone who has "tried other approaches and has decided they need something more structured." Sometimes paying someone else to help you makes sense, especially if it works better.  $2.99 for an app that you didn't lose weight from is still a worse value than something for $20 that works. It's all about value.  If you spend your hard-earned bucks, you should always get more perceived value from what you spend....

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5 Ways Clients Screw Up Their Own SEO

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One the biggest issues in getting a website to rank well and make money for a client, can be the client themselves. Yes, I said it.  I know the client is always right… unless they are hurting themselves.  It’s hard to watch a well-meaning client get in their own way and not know it. I want to help them understand what they should do (and not do) to make sure that they get the most out of their money if they hire a seo firm, whether in Tampa for local seo or not. Choosing the right keywords One of the most basic mistakes that I see clients make when working with an seo company, or even  doing their own search engine optimization, is selecting  the wrong keywords. It is easy to become mesmerized  by massive projected traffic numbers in Google instead of focusing on the real number that matters to a business – sales. I have seen this happen constantly, and it never gets any easier to watch. Let me set this up for you. Here is a “pretend” conversation after the SEO company has done initial keyword research and recommended the appropriate keywords to the client: Client: “I want to target keywords A, B & C.” SEO Company: “While the research does show that those will bring traffic, we don’t feel those are the right keywords to target for sales for your specific business category.” Client: “I know my industry better than you ever will and those are the keywords I need to show up for, because my competitor is using those.” SEO Company: “Okay.” …After months of work that has resulted in top rankings for the client’s selected keywords: Client: “I’m not seeing a good enough return on my investment with you to justify continuing with you guys. My sales never increased considerably and it’s not enough to cover my monthly spending with you, let alone make money. You have been working on this for several months now and I don’t get how search engine optimization has helped me at all.” SEO Company: “Well, we moved your site to the top rankings for the keywords you asked for and your traffic has increased, but maybe we should...

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Simple Suggestions For Your Local Search Engine Ranking Success

Simple Suggestions For Your Local Search Engine Ranking Success

By in Long Haul SEO, Stuff You Should Know | 0 comments

Remember that quote from a the "Field of Dreams" movie that said "If you build it they will come". Not too long ago the same was true of websites. My, has the world changed. Now things are considerably different. Today, in order to get the interest of the search engines and also get top search engine positioning you need to think about carrying out proper local search engine optimization. Here's a few simple search engine optimization methods that you should put in to effect on your current websites and any new websites you build. Local Search Engine Optimization can be split into two separate entities. You will find that there are both on page and off page SEO techniques. The first variety of SEO is the on page optimization elements. This is basically how the search engines view your site and whether they feel it is a valid page to place in their results. Off page Search engine optimization is the process of building links on other sites that point back to your site. Links help raise up your rankings in the internet search engine results and make the search engines "like you". Ready to start your on page SEO? You'll find that there are a few basics that are required. You need to select the keywords and keyword phrases you want your site to get ranked for. For this example we are going to pretend that you have a weight loss clinic and you are creating a new blog post and you want to rank for the words "Weight Loss Made Easy". The first thing you will want to do is have that term as the title of the web page. Then as you are creating the page, you will want to include that term in the first sentence of the content if possible. In the event that for some reason the content does not read correctly with that phrase in the 1st sentence, you can make sure that the keyword phrase is anywhere at the beginning of the article content so both readers and search engines know what the post is about. Your keyword should also be included within every other paragraph of the blog post, don't...

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If You Want Quality Website Traffic, You Must Read This

If You Want Quality Website Traffic, You Must Read This

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Typically, the last thing most people think about when putting up a business online is how to start directing visitors to their web sites. One thing you need to remember about your online business is that no traffic equals no money. Getting traffic to your web sites is easy once you have the right information. In this article, we will cover a couple of traffic generation methods. When people are initially starting out online they are searching for affordable or free ways to start promoting and generating traffic to their websites. There is nothing wrong with that but you need to know how to use these no-cost methods. Traffic exchanges are one kind of no-cost traffic that most business people have found to be ineffectual. Trying to sell something in traffic exchanges is a terrible waste of time, if you have been using traffic exchanges to sell something, that’s your first error. List building and building downlines for MLM products can be where traffic exchanges truly excel. However, traffic exchange sites typically remain the “bad neighborhood” of the search engines, especially with Google’s Panda update. Again, don't try to make a sale from these exchanges. People utilizing these traffic exchanges are not there to buy something, they want traffic the same as you. Often the actual value of traffic exchanges is just to make other business contacts and get direct links, which are a good thing! Also, don't forget list building in local online communities. This is the absolute best way to receive the most out of many forums. All you actually need to do is to offer a page that gives away information about your market or e-book that these people will find valuable (and to get it all they have to do is share their name and email address). The first thing anyone needs to do is to begin a list of their own, and using online community sites is a great way to start your own list. Search engines are hard to generate traffic from but it can be achieved. When someone does a search in the search engines and your web site appears in the results it is the most targeted traffic you can receive....

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